Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
The Magic Shades by Dotti Enderle, ISBN 0738703419
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The Magic Shades by Dotti Enderle, ISBN 0738703419 
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Literary Criticism: An Introduction to Theory and Practice by Charles E. Bressler, ISBN 0130333972
The third edition of Literary Criticism: An Introduction to Theory and Practice by Charles E. Bressler presents the eleven basic schools of twentieth-century literary theory and criticism in their historical and philosophical contexts. Unlike other introductions to literary criticism, this text explores the philosophical assumptions of each school of criticism, provides a clear methodology for writing essays according to each school's beliefs and tenets, and features accessible student-generated sample essays.
PICK A PENGUIN! Prentice Hall is delighted to offer select Penguin Putnam titles at a substantial discount to your students when you request a special package of one or more Penguin titles with any Prentice Hall text. Contact your Prentice Hall sales representative for special ordering instructions.
Literary Criticism: An Introduction to Theory and Practice by Charles E. Bressler, ISBN 0130333972
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Epistemology by Feldman, Richard, MD, ISBN 0133416453
Many of the problems of philosophy are of such broad relevance to human concerns, and so complex in their ramifications, that they are in one form or another perennially present. In the course of time, they yield to philosophical study and may be reexamined by each age in the light of its broader scientific knowledge and deepened ethical and religious experience. Thus, one who approaches the study of philosophy in the hope of understanding the best of what it affords will look for both fundamental interpretations and contemporary achievements.
Written by a group of distinguished philosophers, the "Foundations of Philosophy Series" aims to exhibit some of the main problems in the various fields of philosophy as they stand at the present stage of philosophical inquiry.
PICK A PENGUIN - We are delighted to offer select Penguin Putnam titles at a substantial discount to your students when you request a special package of one or more Penguin titles with any Prentice Hall text. Contact...
Epistemology by Feldman, Richard, MD, ISBN 0133416453
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Regulation, Deregulation, Reregulation: The Future of the Banking, Insurance, and Securities Industries by Alan Gart, ISBN 047158052X
Regulation, Deregulation, Reregulation This sweeping new work puts into historical perspective the changes that have taken place in the industry, so that financial professionals like you can learn from the errors and abuses of the past. It helps redefine these financial institutions in the face of new technologies and competitive threats posed by new industry players and helps prepare these institutions and yourself for the new financial challenges of the 21st century. With the help of case studies that act as important cautionary lessons, Regulation, Deregulation, Reregulation provides you with detailed, practical insight into the history, rise, decline, and possible recovery of each of the three major industry segments, including: Banks learn why so many banks have failed and who’ s to blame… how early warning signals can detect possible bank failure… why commercial banking has declined since WWII… whether consolidation and cost cutting can help save the industry&...
Regulation, Deregulation, Reregulation: The Future of the Banking, Insurance, and Securities Industries by Alan Gart, ISBN 047158052X
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Schaum's Outline of Basic Business Mathematics by Joel Lerner, ISBN 0070381828
Master basic business mathematics with Schaum's--the high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love Schaum's Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use Schaum's! If you don't have a lot of time, but want to excel in class, this book helps you: brush up before tests; find answers fast; study quickly and more effectively; get the big picture without spending hours poring over lengthy textbooks. Schaum's Outlines give you the information your teachers expect you to know in a handy and succinct format--without overwhelming you with unnecessary detail. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, Schaum's let you study at your own pace and...
Schaum's Outline of Basic Business Mathematics by Joel Lerner, ISBN 0070381828
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Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942
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The Companion Guide to Paris by Anthony Glyn, ISBN 1900639203
Highly praised on its first appearance, this new edition of the Companion Guide to Paris, fully revised by Anthony Glyn's widow, preserves his vivid evocation of Paris - its foundation and history, ancient churches, wide boulevards and narrow streets, architecture, and philosophy - while bringing the book up to date. Special attention is paid to the completed Grand Louvre with its Pyramid, the d'Orsay and Picasso Museums and the refurbished Centre Pompidou; the changes to the Eiffel Tower and the Panthon; and the restoration of the footpaths along the Seine. Informed and amusing, the book captures the changing moods of this fascinating city.
The Companion Guide to Paris by Anthony Glyn, ISBN 1900639203
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McSe Self-Paced Training Kit: Microsoft Windows 2000 Active Directory Services (Exam 70-217 by Corporation Microsoft, ISBN 0735617597
This official "MCSE Self-Paced Training Kit" teaches IT professionals how to implement and administer a Windows 2000 -- based directory services infrastructure -- as they prepare for MCP Exam 70-217, a core requirement for MCSE certification. Work at your own pace through a system of skill-building lessons and hands-on exercises. And use the special exam-prep section -- more than 200 pages -- plus a testing tool to assess what you know and where to focus your studies -- before taking the actual exam. Topics include installing and configuring an Active Directory service, managing and troubleshooting DNS, supporting and optimizing change and configuration management, managing Active Directory components, and implementing and monitoring security. You get the study guide in print and on CD-ROM; exam preparation, including objective-by-objective review; test-readiness tool; Microsoft Encyclopedia of Networking, Second Edition, eBook; and a 120-day evaluation version of Windows 2000 Server. PLUS,...
McSe Self-Paced Training Kit: Microsoft Windows 2000 Active Directory Services (Exam 70-217 by Corporation Microsoft, ISBN 0735617597
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Comfort Food Fast
A wonderful cookbook features a vast array of recipes that evoke fond recollections and happy times, from Roast Chicken With Herb and Cheese Stuffing to Apple Bread Pudding, and provides a wealth of practical advice for cooking foods that are C.H.E.F.s - Cuisine: Cheap, Healthy, Easy, and Fun. Original. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942 cheap televisions
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